Because of the revolution that social media brought about, it is now possible for businesses of any size to engage with an audience that is consistently expanding. Increased website traffic can be achieved through the use of social media by businesses of any size, but especially those of small or medium size, without considerably raising their spending on advertising. This creates a tremendous opportunity for enterprises. Your clients might utilize social media, in conjunction with traditional and digital marketing tactics, to attract people to their online businesses in a manner that is more cost-effective, more personalized, and scalable.
The following is a rundown of a few of the most well-known social media channels, as well as six essential services that you can provide to your customers in order to assist them in growing their following and increasing the amount of traffic that is sent to their online businesses. This will be of assistance to you as you begin your journey toward being an expert in social networking.
Services that you are able to supply that will assist your client in expanding their market presence
An increase in the number of followers that your client has on social media sites such as Instagram, Facebook, or Twitter can bring more traffic to your client’s website, which will hopefully result in an increase in the number of paying customers. When you have a larger following, you have a higher opportunity to use social media to find prospects, drive leads, sell items, and form the image of your organization. These goals may all be accomplished through the usage of social media. Here are six various social media services that you might provide to your client in order to help them grow their following:
1. Create a strategy for the content that will be included on your website.
Spend some time planning out the strategy that you will implement in order to entice users of social media to visit the website of your client. Users of social media platforms have a wide variety of opportunities to be creative and productive, including the ability to employ visual marketing, online competitions, and blogging that contains content that is informative as well as amusing. Experiment with a number of different techniques, analyze, with the help of analytics tools, the elements that influence referral traffic, and increase your attention on the strategies that have been successful. After you have decided the strategy that will be the most successful for your customer’s target audience, you should present them with a detailed plan that they can use to steer their social media initiatives after they have taken over ownership of the store.
2. Create content that is intriguing to users and that engages them in some way.
When using social media, the user has complete control over what they observe and what they choose to ignore, and this control extends to all aspects of the experience. It is going to be very challenging for you to get the people in your target audience to pay attention to the brand that you are promoting if you haven’t already succeeded in building trust with them. If you want to build trust with your audience, you have to provide them with content that is not just factually accurate but also interesting to them and beneficial to them as individuals. You may accomplish this in a number of different ways, one of which is by offering to make blog entries for your client that, rather than making a direct sales pitch, will enrich the lives of their customers and prospects by delivering amusing tips for lifestyle choices.
3. Make use of a dashboard to set up a tracking system that will monitor your influencers, competitors, and customers.
Find people who have authoritative positions in the field or sector that your client operates in, and begin following them on social media. You should present the results of your research to a client after you have established a list of people who are regarded as thought leaders in a given field. You should then encourage the client to engage in major connection-making. You should take advantage of any opportunity you can to request that influencers post products or refer their followers to the online store of your client. When influential people share the content that you provide for your client, the organic reach of your client’s brand might be greatly expanded.
4. Prepare in advance a strategy for distributing the information across a variety of channels.
A multi-channel approach, in which as many channels as feasible are targeted with as much relevant content as is humanly possible, is one of the most effective ways to execute a successful social media plan. However, submitting individual subjects one at a time is not only inefficient but also time-consuming. Therefore, once you have finished producing all of that high-quality and attention-grabbing content for your customers, you should offer to set up a pre-planned content calendar for them using a scheduling application such as Hootsuite or Buffer. This is something you should do as soon as you have finished producing all of that material for your customers. Through the utilization of scheduling, your client will have the ability to maintain a consistent flow of content, which will enable them to continue to attract customers to their online store from a variety of different sources.
5. To motivate people to drive campaigns, conduct research on hashtags in order to excite them.
Customers that make use of social media platforms and make use of hashtags are able to track trends. Join the trend by first locating and then adding pertinent hashtags to the postings made by your consumers. This will put you in the know. Hashtags, in addition to making consumers more aware of a firm, also make it simpler to track how well social media marketing efforts are performing.
6. Continue to monitor and assess how far you’ve come.
When you have finished listening, strategizing, engaging users, and driving traffic back to your client’s website, it is time to begin evaluating progress in order to provide detailed reports, which you can then send to your clients. Once you have completed these steps, it is time to begin evaluating progress. With the assistance of link shorteners such as bit.ly and owl.ly, you are able to monitor the number of clicks and interactions. Make sure that your links have campaign tracking tags so that you can evaluate the referral traffic from social media alongside traffic from other sources such as search engine optimization and Adwords. Determine which campaigns are most successful and invest more time and energy into running those efforts. After you have acquired enough information, you should either present your customer with feedback regarding areas in which they may improve or notification regarding the results they have achieved. This should be done as soon as possible after you have completed your research.